Comparison of Three Packaging Technologies


1. COG (Chip On Glass): This is one of the most traditional packaging methods, with low technical barriers and low costs, and is the most commonly used technology for screens. From the English version, it can also be seen that this packaging method involves placing IC chips and FPC cables on the back glass of the screen. However, due to the IC chip being located directly below the LCD, a considerable amount of screen space is squeezed, inevitably resulting in a "chin".




2. COF (Chip On Film): Essentially, it is an upgraded version of COG and a key factor in the current screen transformation. The main principle is to place the display driver IC chip into a flexible FPC cable, and then fold it under the screen using the characteristics of the FPC itself. Specifically, through hot pressing, the Gold Bump of the IC chip and the Inner Lead on the flexible substrate circuit will be bonded together. Due to the release of space occupied by IC chips, the lower frame width can generally be reduced by at least 1.5 millimeters.






3. COP (Chip On Pi): It belongs to the process with the most reduced borders, but it should be emphasized that the premise of this process is the application of flexible OLED screens, which utilize the bending characteristics of flexible OLEDs to bend all cables and ICs below the screen. Of course, OLED is also divided into two types: hard screens and flexible screens. To use this technology, a combination of COP packaging technology and flexible OLED must be used. However, this technology still has the disadvantages of high cost and low yield rate.





After introducing the technical foundations of COG, COF, and COP, let's take a look at the practical application of COP technology on Samsung S8. This phone adopts innovative COP screen packaging technology, which allows the screen edges to bend without physical limitations, achieving a nearly borderless visual effect. This technology not only enhances the aesthetic appearance of mobile phones, but also brings them a wider display space.

Collaborative innovation, industry university research collaboration to forge the technological highland of "Chinese screen"

As a leading Chinese enterprise in the AMOLED field, Vishino has always been driven by technological innovation and has joined forces with Tsinghua University and domestic material manufacturers to launch technological breakthroughs in the field of OLED material devices. After years of research and development, the company has successfully overcome key technological bottlenecks and released the fourth generation pTSF material device system. This system has been comprehensively upgraded from three dimensions: luminous efficiency, color gamut coverage, and device lifespan. It not only achieves purer color presentation, lower energy consumption, but also extends screen lifespan. It has officially been put into mass production and commercial use, adding core chips to the competition of "Chinese screens" in the global market.

Technological breakthrough, redefining AMOLED performance benchmark

In the development process of OLED technology, how to simultaneously achieve high efficiency, long lifespan, and high color purity of OLED has always been an important research issue. Compared to traditional OLED devices, the fourth generation pTSF device technology introduces multiple energy transfer modes, ultimately emitting light from a fluorescent emitter, achieving 100% internal quantum efficiency utilization. Moreover, the exciton lifetime of devices using pTSF technology has achieved a leap from microseconds to nanoseconds, suppressing exciton annihilation and quenching processes within the device, thereby achieving higher efficiency and longer lifetime, as well as higher color purity.

As the "barometer" of the global display industry, the SID exhibition in 2025 saw Vishino launch high-efficiency pTSF device products and wide color gamut pTSF device screens globally, which attracted widespread attention in the industry for their performance. Data shows that screens equipped with high-efficiency pTSF devices reduce power consumption by over 12% and increase lifespan by 15% compared to traditional devices. Taking a smartphone with a daily battery life of 10 hours as an example, installing this screen can increase usage time by an additional 1.2 hours, effectively solving the pain point of "fast screen power consumption" in mobile devices. The wide color gamut pTSF device body has achieved breakthroughs in color reproduction, covering DCI-P3 color gamut (>99.5%) and Adobe RGB color gamut (>99.5%), with color accuracy reaching professional design level, meeting the needs of professional scenarios such as image creation and graphic design, while reducing energy consumption by more than 6% and increasing lifespan by 20%. At present, high-efficiency pTSF devices have completed mass production and begun to be applied in various mobile electronic devices in batches.

The technological breakthrough of Weixinnuo cannot be separated from the support of the industry university research collaborative innovation system. As a pioneer in China's OLED industry, the technological roots of Weixinnuo can be traced back to the OLED project team of Tsinghua University in 1996- it was this early technological exploration that accumulated a solid research and development foundation for the company. As of now, Weixinnuo has applied for over 20000 OLED related patents, with invention patents accounting for up to 89%. The patented technology covers the entire industry chain, including materials, devices, processes, and equipment, forming a complete technical protection system. In terms of industry standards and innovative achievements, Vicino has broken the monopoly of foreign enterprises: it is a Chinese enterprise that * formulates international standards for flexible displays, has won more than 20 global "*" innovative technologies and applications, more than 50 national "first" breakthroughs, and has also won the "first prize of the the State Technological Innovation Award" of the display industry *, becoming the "synonym" of China's display technology innovation.

In November 2024, Professor Duan Lian from Tsinghua University gave a keynote speech on the improvement of OLED performance at the screen technology press conference held by Weixinnuo. The two sides had in-depth exchanges on the research and development details and application scenarios of pTSF technology, further deepening the cooperation between industry, academia and research. In fact, the breakthrough of pTSF technology is the result of long-term cooperation between the two parties. The advantages of Tsinghua University in the field of basic research complement each other's experience in industrialization, accelerating the process of technology from the laboratory to the market. Practice has proven that the advantages of pTSF technology in key indicators such as color purity, efficiency, and lifespan not only validate the effectiveness of industry university research collaborative innovation, but also provide a replicable model for the technological upgrade of "Chinese screens".

The mass production and commercialization of the fourth generation pTSF material device system by Visionor is not only an important leap forward for the company's own development, but also promotes the key transformation of "Chinese screens" from "technology *" to "product *", which is of milestone significance in the global display industry. This achievement marks that "Made in China" has completely shed its identity as a "follower" in the AMOLED field, and has become a "leader" in the industry through independent innovation. In the future, it will continue to promote technological changes in the global display industry, allowing "Chinese screens" to shine even brighter in the global market.

The performance of the Chinese market is particularly outstanding. Starting from 2023, the Chinese market will surpass other markets and become the world's largest foldable screen mobile phone market. IDC predicts that in the next five years, the proportion of the Chinese market in the global foldable screen mobile phone market will remain stable at over 40%.

Specifically, in the first half of this year, the shipment volume of foldable screen smartphones in the Chinese market reached 4.98 million units, a year-on-year increase of 12.6%. Among them, Huawei's performance is particularly prominent, occupying 75% of the Chinese market share with a record high of 3.74 million units.

Specifically, in the first quarter of 2025, Huawei shipped 2.84 million units, accounting for approximately 76.6% of the market share; Following closely behind are brands such as Honor and OPPO, but far behind Huawei. Although there was a slight decline in the second quarter, Huawei still maintained its dominant position with a market share of 72.6%.

IDC pointed out that Chinese manufacturers are generally leading the global popularization of foldable screen technology by relying on mature local supply chains, high user acceptance, and precise market strategies. Huawei not only successfully boosted sales, but also promoted the localization of materials and core components in the industrial chain, further enhancing China's independent and controllable capabilities in this field.

Of course, the most significant feeling for consumers is that the current foldable screen prices are becoming increasingly affordable. In fact, this is also the result of the continuous expansion of the market and the continuous decline of supply chain costs. And more affordable prices can further drive market growth, thereby driving down the prices of foldable phones and gradually replacing conventional phones. So the question is, have you used a foldable phone yet?

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